Titi’s Kitchen Chin Chin CASE STUDY

Titi Asafa, CEO & Founder of Titi’s Kitchen, a snack company reached out in the summer of 2024. They needed:

  • To develop a rebrand campaign strategy for their new vision, mission and highlight their rebranded packaging through a video and photo shoot

  • Increase visibility, engagement & sales through effective content and social media marketing.

  • We provided the following services:

  • Content and campaign strategy, resulting in a 506% increase in reach and a sellout of 500 products within 72 hours.

  • Storyboard development for rebrand photo and video shoot, and site-creative direction.

  • Developed a brand mood board, collaborated with a graphic designer, and produced engaging content aligned with rebrand vision.

The aim was the bring the product to life through settings that would be relatable to target audience. Due to the fact that this product can appeal to an audience from young children to adults, it was important to show use cases from packing lunch for camp to friend hangout to nefllix night between a couple.

Launch Video & Short-form Videos

Below is the launch video and other videos that I scripted and provided on-site creative direction for. The goal was to develop short form videos that could be used to bring the product to life in different settings that would appeal to the various audiences that would enjoy the chin-chin snack.

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Estarie Collection Brand Campaign Development & Creative Direction